Mobile Billboard Travels Across America

by Jay Wintermeyer

Upper Columbia Conference's moving van asks travelers an important question.

SPOKANE, Wash. - The next time you head out on the highway, keep an eye out for a mobile billboard asking the important question, “Are you on the right road?”

Last year, following the purchase of a new moving van, Bob Folkenberg, Jr. president for Upper Columbia Conference of Seventh-day Adventists, was inspired to do something different with the trailer.

“Instead of simply plastering our name and logo on the trailer,” says Folkenberg, “why not put something there that will make people think and point them to Jesus?”

Following a meeting with Folkenberg’s communication team, ideas and design drafts were created. Folkenberg and the conference communication department settled on a design that asks travelers, “Are you on the right road?” and then directs them to for more information.

Folkenberg says, “We selected for a number of reasons. This is a ministry that started right here in Upper Columbia Conference by our former president, Max Torkelsen. Also, is the most widely accessed Adventist site in the world and provides a wealth of Bible answers.”

This one-of-a-kind moving billboard can be seen on highways all across the United States as it crisscrosses North America covering about 70,000 miles annually. Upper Columbia Conference’s moving service is available to any Seventh-day Adventist organization or member.

High Resolution Photos
Moving Van 1
Moving Van 2